F.A.S. is a Swedish fashion brand founded in 2013 by Firas Al-Saffar who started his professional career within the Pharmaceutical industry. Due to a number of events he managed to combine his interest in science and passion for design. Since the start of the clothing label the target has been to share a personal view on fashion with other confident and bold people.
At F.A.S. our ambition is to design clothing that attract conscious people, regardless of age and sex. Our intention is to create timeless garments combining Scandinavian minimalism and influences from Southern Europe. Our pieces tend to be cool yet elegant, and are meant to last longer than temporary trends.
We are contemporary. We are urban. And we cross lines.
We love fashion but we love responsible fashion even more. We believe that the creation, production, marketing and retailing of our collections should as far as possible be done with respect taken to values such as environmental sustainability, animal protection and fair trade. At F.A.S. we also highlight and give our view on current international humanitarian happenings such as the ongoing refugee situation in Europe, because F.A.S. is For The Brave Ones.